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Advantages of Purchasing Websites
The main advantage of purchasing a website is that you don’t have to work on establishing an audience. You also don’t have to wait for search engines to index the website. The vast majority of webmasters understand the advantages of link exchanges.
Even if you buy a poorly managed website, it will likely have a backlink network of some sort. Even if the website is not a top ten search result, the website will still be ready for you to improve and optimise.
You won’t have to deal with the Google sandbox if you buy a mature site.
This is a major advantage of flipping websites that are already established. Of course, the amount of profit you can make from a website will depend on what stage the website is at when you take it over.
You should also keep in mind that the price of the website will reflect how much profit the initial owner expects you to receive from the website. A website with a readership of 100,000 people will cost you far more than a website with a readership of just 10,000 people.
The price you pay will depend on how much revenue the current owner will lose by relinquishing control.